First they will look at your picture so be sure you post a recent photo. I'll share more on that in a future post. After they look at your picture they will
Resist the urge to put your job title or resume bits in the summary area. Boring!
Rather, tell readers what you do... unless your job title is so titillating that readers will be intrigued and know exactly what you can do for them.
Choose instead to use keyword rich content to optimize your chances for prospective employers and customers to find you. Identify the challenges your prospects may have and how you propose to help them overcome that challenge.
Example:
Note: I tell readers what I do rather than my job title.
Some professionals include awards and achievements in this area. I prefer to tell readers WIIFM (What's in it for me?) if they are interested in my services.
What makes you, your services or your products unique?
Why should they contact you?
What can you do for readers that helps them solve a problem?
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